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Dredge up9/25/2023 “Unlisted inventory allows us to go back to the days of competing at a level where we are aware of things that consumers aren’t,” Pamela Ermen, CRS, GRI, of Berkshire Hathaway HomeServices in Virginia Beach, Va., said at a session Friday during the REALTORS® Conference & Expo in Boston. And that’s added value that will inspire client loyalty. If you’re working your connections right, you can get a heads-up on unlisted inventory-from pocket listings to FSBOs and expireds-before it hits the market. The days of real estate professionals as gatekeepers of listing information are gone, but you can still surprise clients with housing options they can’t find for themselves online. © REALTOR® Magazine Forty-year real estate veteran Pamela Ermen said at a Friday session during the REALTORS® Conference & Expo in Boston that finding unlisted inventory for buyers helps show them why they need to rely on you rather than online real estate portals.
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